Rich Forever Jesse Royal

“Rich Forever” pairs Jesse Royal with dancehall icon Vybz Kartel for a collaboration that bridges two very different corners of the Jamaican music landscape. Jesse has always operated in roots and conscious territory — thoughtful lyrics, melodic vocal arrangements, music that carries spiritual weight. Kartel, by contrast, is pure dancehall aggression, one of the genre's most polarizing and undeniably talented figures. The track negotiates that tension with skill, giving both artists space to do what they do best without either one drowning out the other.

The collaboration represented a bold creative move for Jesse Royal within the Easy Star catalog. The label's roster has traditionally leaned toward roots, dub, and conscious reggae — the spiritual end of the spectrum where artists like Groundation, Lutan Fyah, and Pressure Busspipe reside. By linking with Kartel, Jesse brought an energy to Easy Star that expanded the label's sonic boundaries while staying true to his own artistic identity.

“Rich Forever” demonstrates Jesse Royal's confidence as a vocalist who can hold his own alongside one of Jamaica's most dominant recording presences. The track balances swagger with substance — there's weight in the lyrics even when the mood is celebratory. It's a quality that has made Jesse one of reggae's most respected younger artists, and this collaboration proved his willingness to reach beyond his comfort zone without losing sight of his center.