Elevation Hirie

“Elevation” serves as a striking introduction to a new chapter for HIRIE, marking the first collaborative venture between Easy Star Records and Controlled Substance Sound Labs. The track moves away from the more straightforward reggae-pop of her earlier work, opting instead for a "celestial journey" defined by layered, ethereal textures and a more expansive vocal performance. It is a song built on the concept of spiritual and artistic liberation, utilizing a steady, rhythmic groove that anchors her more adventurous melodic shifts. By prioritizing atmosphere and a sense of divine connection, the track feels less like a standard single and more like a meditative centerpiece for the upcoming album, PHASES⁠.

This release places HIRIE firmly within the label's tradition of boundary-pushing vocalists who refuse to be boxed into a single sub-genre. The production's emphasis on space and "ethereal vibes" draws a clear line to the experimental dub-pop sensibilities of Hollie Cook or the soulful, forward-thinking reggae of Naomi Cowan. Much like The Movement or The Skints, HIRIE demonstrates an ability to honor roots foundations while incorporating modern, high-fidelity production that appeals to a broader alternative landscape. “Elevation” isn't just a display of vocal range; it is a calculated step toward a more mature, self-assured sound that sets the tone for the rest of her latest catalog.