Naomi Cowan

Born into Jamaican musical royalty, Naomi Cowan is the daughter of reggae titans Tommy Cowan and Carlene Davis. Her foundation is rooted in the architecture of the genre, yet her sound—a sophisticated blend of "island pop" and rhythmic soul—operates in a decidedly modern space. Since her 2018 breakout with the hit "Paradise Plum," Cowan has moved from the Caribbean circuit to a global stage, utilizing a versatility that allows her to pivot between acoustic arrangements and heavy-hitting soundsystem tracks.

Her presence in the Easy Star Records catalog adds a forward-thinking edge to the label's lineage. On the ZIGGY STARDUB project, her reimagining of David Bowie's “Moonage Daydream” alongside the Easy Star All-Stars demonstrated an ability to anchor experimental, spacey dub with a grounded vocal delivery. It is a creative lane similar to the one occupied by artists like Hollie Cook or The Skints, where the focus remains on a lush, atmospheric take on reggae and lover's rock that avoids rigid genre boundaries.

Cowan's recent output, largely driven by her collaboration with producer Toddla T, signals a shift toward a more percussive and urgent sound. Tracks like “True Lies” and “Up To Di Time” feature a gritty, electronic-leaning production style that serves as a backdrop for her songwriting. This evolution culminated in the 2025 album WELCOME TO PARADISE, a record that navigates the space between Kingston's street energy and the technical polish of international pop, securing her place as a pivotal voice in the label's current landscape.