GRAMMY-nominated artist, songwriter, and philosophical thinker Protoje takes his message to the streets of downtown Kingston, Jamaica, on his new video for “Not Another Word.” On the call-to-action anthem, he recruited fellow Jamaican comrades Agent Sasco (Assassin) and Lila Iké. On this visually-stunning guerilla street rally (directed by RD Studios), the trio bands together to address hypocrisies and encourage people to take responsibility for their actions.

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“It was important to me that we touched on everyday scenes that aren’t uncommon to see when we take a look at happenings in Jamaica. I wanted the video to be grounded in our everyday reality. The video director Ruption really understood the vision and came up with the idea to capture a lot of the scenes using a ‘God’s Eye’ point of view. It was a vibe,” Protoje says about the visual.

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