GRAMMY-nominated artist, songwriter, and philosophical thinker Protoje takes his message to the streets of downtown Kingston, Jamaica, on his new video for “Not Another Word.” On the call-to-action anthem, he recruited fellow Jamaican comrades Agent Sasco (Assassin) and Lila Iké. On this visually-stunning guerilla street rally (directed by RD Studios), the trio bands together to address hypocrisies and encourage people to take responsibility for their actions.
“It was important to me that we touched on everyday scenes that aren’t uncommon to see when we take a look at happenings in Jamaica. I wanted the video to be grounded in our everyday reality. The video director Ruption really understood the vision and came up with the idea to capture a lot of the scenes using a ‘God’s Eye’ point of view. It was a vibe,” Protoje says about the visual.